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Development websites
Complete websites for residential developments, from project storytelling to inquiry experiences.
- Project storytelling
- Inquiry experiences
- Responsive build
Forma Studios — Digital experiences for residential developers
Every development has a story. Your website should tell it.
We create distinctive digital experiences for residential developers, bringing architecture, identity and lifestyle together through thoughtful design and modern frontend development.
01
Point of view
Properties are experienced in person. Their story begins online.
A property website should do more than list features and display floor plans. It should help a prospective buyer understand the development and feel something about what living there might be like.
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Architecture deserves thoughtful presentation.
The quality of a development should be evident in how it's shown — not just described.
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Location should be communicated meaningfully.
A place isn't a postcode. It's light, texture, approach and the feeling of arriving.
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A development's identity should carry through its digital experience.
From the first impression to the inquiry, the experience should feel like one coherent thing.
02
Services
Digital experiences built
around the development.
02
Project presentation
Thoughtful presentation of floor plans, configurations, amenities, location and property information.
- Floor plans
- Amenities
- Location
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Campaign landing pages
Focused landing pages for individual developments, launches and marketing campaigns.
- Launches
- Campaigns
- Lead capture
04
Website redesigns
Improve existing websites through better visual presentation, structure, usability and frontend development.
- Visual presentation
- Structure
- Usability
Every development presented with the care its architecture deserves.
Whether you need a complete development website, a focused landing page, or a redesign of an existing site, we'll recommend an approach that makes sense for your project.
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Selected work
Projects presented with
the space they deserve.
Selected work 01Clearer project presentation Stronger enquiry experience More confident first impression View live website
Priceless, just like you.
Concept project — Real Estate
A residential developer website designed to showcase premium properties, redevelopment services, and project enquiries.
Warm, premium visual direction with strong typographic hierarchy.
Project-led storytelling that puts the development front and centre.
Selected work 02Clearer company positioning Better founder presentation Improved inquiry flow View live website
Engineering dreams into reality.
Concept project — Real Estate & Development
A corporate website built around an established developer's engineering legacy, experience, and portfolio.
Editorial layout that communicates legacy and credibility.
Structured founder and project information for trust.
These are concept projects shown to demonstrate our design and development capabilities. Every client engagement is approached with its own objectives, audience, and identity.
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Our approach
From the first conversation
to a finished website.
- 01
Discover
Understand the development.
We discuss the development, its audience, the existing website and the business objectives.
- 02
Define
Establish the direction.
We set the visual direction, the website structure and the experience the development deserves.
- 03
Develop
Build the experience.
We turn the approved design into a responsive frontend experience, built around the development.
- 04
Launch
Test, refine and deliver.
We review the finished experience across devices, refine the details and deliver the completed website.
A straightforward process, without unnecessary complexity. Four focused stages from the first conversation to a finished website.
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About Forma
Small studio. Thoughtful
work. Direct collaboration.
Forma Studios is an independent digital studio focused on creating thoughtful digital experiences for residential real estate developers.
We believe a property website should do more than present information. It should communicate the vision behind a development, reflect its architectural identity, and help prospective buyers explore what makes it distinctive.
Our approach combines considered design, modern frontend development and direct collaboration to create websites that give every project a stronger digital presence.
The two behind the studio
Jay Kanojiya
Co-founder
Ayush Hasapurkar
Co-founder
You work directly with the people responsible for your project — keeping communication clear and the process focused.
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Contact
Have a development in mind?
Tell us a little about your project. We'd love to understand what you're building.
A good fit for
Residential developers launching new projects, redeveloping existing properties, or improving an outdated website.
What happens next
We'll review your enquiry and get in touch to discuss the development, the timeline, and what you already have.